How much do creators earn on MSN?

The honest answer is that it varies more than anyone selling you distribution will admit. Earnings on MSN depend on how large your back catalogue is, which niche it sits in, which market watches it, and how much of it clears policy review.

So rather than quote an average that would be true of nobody, here is what actual channels published through 74 Labs earned, with the dashboard screenshots each figure came from.

Real numbers

What channels on our roster earned

An Italian motoring channel with 80.8K YouTube subscribers went from $65 in February to about $1.6K in June 2026, roughly 24× in five months. In one recent month that same catalogue drew 855,027 MSN views and over 100 million seconds watched.

An Italian history and culture channel with 59.3K subscribers climbed steadily rather than spiking: $2 in February, $115 in March, $384 in April, $523 in May, totalling $1,378 across six months.

An Italian geography channel with 35.7K subscribers grew its monthly MSN earnings 3.8× between February and June 2026.

Two smaller English-language channels started earning in their first month with revenue: $134.90 for one, and $18.55 rising to $161.39 the following month for the other.

Reading them

What those numbers do and do not tell you

None of these channels made anything new for MSN. Every figure above came from videos that were already sitting on YouTube, which is the part worth holding onto: this is revenue added to a catalogue that had already finished earning what it was going to earn.

They are also small numbers to begin with. Notice that the pattern is compounding rather than immediate. February is usually the quietest month on every one of these charts. A catalogue takes time to be indexed, surfaced and picked up by the feed, so judging MSN on month one is judging it at its worst.

And they are five specific channels, not a promise. We publish them because they are verifiable, not because they are typical.

The variables

What actually moves the number

Catalogue size matters most. MSN pays per view, so a hundred existing videos have a hundred chances to be surfaced; ten have ten. Creators with deep archives see more, faster.

Niche matters next. Categories that are saturated on YouTube, like motoring, DIY, cooking, gaming and tech, are often thinly served on MSN, which is where the gap is. Your competition there is not the same as your competition on YouTube.

Market affects the rate. The same video earns differently depending on where it is watched, which is why the case studies note whether earnings came from Italy or the United States.

Verification

Why you do not have to take our word for it

Every creator gets direct access to the MSN Partner Hub, which is Microsoft’s reporting rather than ours. You read your own performance and revenue at source, and check any figure we give you against it.

That is also why the case studies on this site carry unedited dashboard screenshots. The creator names are blurred, because those creators have not agreed to be named publicly. The numbers are not blurred, and they are the point.

The cost side

What comes out of it

There is no fee to subtract. 74 Labs works on a revenue share only, with no setup cost, no retainer and no monthly minimum, so the question is never whether MSN earned enough to cover what you paid.

We are told our splits are among the more favourable in the industry. We would rather you compared them: ask, and we will tell you the number before anything is signed.

Curious what your own catalogue would do?

Tell us about your channel and we will come back with an assessment within two working days.