Almost every creator asks the same three things before anything else: does this affect my YouTube revenue, do I lose control of my videos, and how much extra work is it?
The short answers are no, no, and none. The longer answers are below, because they are the questions worth being precise about.
Your channel keeps running exactly as it does today. Videos stay up, monetisation continues, your analytics are unaffected, and nothing is removed or made private. MSN is not exclusive and does not ask you to take anything down.
MSN is a second audience for work you have already done, reached through a surface you cannot currently publish to. It is added alongside YouTube, not swapped for it.
You retain 100% of the rights to your content, your existing channels and your MSN brand. 74 Labs does not claim ownership of your work, and the MSN presence is yours. It is your brand on the platform, not ours.
If you decide to stop, you take your catalogue with you. There is no clause that keeps your videos on MSN after you leave, and nothing binds you during the approval period: the agreement is deliberately left unsigned while MSN reviews your brand, so if they pass, you walk away with no obligation.
None, in the ordinary case. You are not re-uploading anything, not reformatting anything, and not writing new descriptions or thumbnails for a second platform. Sourcing, preparation, transcoding, policy review, scheduling, appeals and reporting all sit with us.
What you do is send your channel once, review the terms, and then receive a monthly payout. Most creators on our roster hear from us when there is something worth telling them and otherwise do not think about it.
MSN is not one page. Videos surface on MSN.com, on the Edge new tab that opens every time someone starts a browser session on Windows, in Bing search and video results, and in the Windows widget panel.
That audience behaves differently from YouTube’s. It is not subscribers hunting for your next upload. It is people being served something relevant while doing something else, which is why back catalogue performs so well there. Videos that stopped earning on YouTube years ago can start again.
That MSN will accept you. Microsoft reviews every brand, and the decision is theirs, not ours. We will tell you honestly whether we think your catalogue is a good fit before we pitch it, and we do not charge you either way.
We also cannot promise a figure. What we can do is show you what comparable catalogues earned, with the dashboards behind those numbers, and let you judge.
Ask us anything about how it works. No commitment, and no cost either way.